Two things – email and regular postal mail – frequently get erased or destroyed without being opened. Actually, details bear that out. The normal “open” rate for those is scarcely above 20%.
Rick Elmore was in a school showcasing class tuning into a teacher relate those realities. He has consistently recalled what the educator said.
“You know, what truly works is a manually written note,” the educator said. “Yet, who has time?”
Streak forward a couple of years. Elmore is CEO of Simply Noted, an organization he established.
Basically Noted is a computerized manually written letter organization. Through the organization’s trend setting innovation, it is simple for anybody to make basic, versatile, amazing, and significant genuine pen-composed correspondence.
Basically Noted joins innovation with an individual touch, putting genuine pen and ink to paper to make flawlessly made items for each event.
5 Reasons to Write Handwritten Notes to Clients
You ought to send a manually written note since it’s bound to get opened and read. Recall that 20% “open” email or standard mail detail? All things considered, contrast that with the manually written note, opened at a 99% rate. The truth is out, 99%!
“It’s an apparatus to connect with customers, and an approach to stand apart to clients, accomplices and representatives,” Elmore said. “There’s a significantly more grounded requirement for that in the Covid period.”
“This is particularly obvious in organizations that are relationship driven, for example, protection, land, non-benefits and others,” he included.
Elmore said that transcribed letters are an approach to stand apart from the opposition and add individual association with your interchanges and client assistance outreach. Numerous grown-ups have come back to manually written letters during the pandemic to stay in contact with companions and friends and family, and a similar practice can be applied to business.
On the off chance that you own a business, Elmore named 5 motivations to utilize transcribed interchanges:
Mailed Letters Get Opened
Compared to email marketing’s average open rate of 22.7%, handwritten letters enjoy a 99% open rate. You can safely assume that the letter’s recipient will open a handwritten letter that’s been delivered to them.
Handwritten Letters are Rare
According to the U.S. Postal Regulatory Commission, the average American received only 10 pieces of personal mail for the year in 2017. Handwritten mail stands out.
Handwritten Letters Stand Out
Customers recognize that email is extremely economical and simple to generate. Likewise, mass-printed direct mail pieces need only be designed once and then they can be printed by the thousands. Compared to the “junk” mail an average person receives, a handwritten note stands out and gets noticed.
Cards and Letters are Often Kept
People keep handwritten letters because they are not just a letter. They are a gift. The longer that note sits atop your customer’s desk, the more likely they are to remember you and think positively of you.
Handwritten Notes are Inherently Personal
Emails are impersonal. Texts have about as much value as the time it takes to generate them. Handwritten letters, on the other hand, show you care. If you are trying to build a positive relationship, there’s no substitute for the power of the pen.
How Does Simply Noted Do It?
Anyone savvy on a computer can play around with fonts and look at various print styles. Simply Noted is much more involved, in fact, the technology is very advanced.
Not to mention, really cool.
“We took a lot of time perfecting the technology,” Elmore said. “We took the unique characteristics from handwriting.”
Simply Noted has 21 handwriting samples to view on its website, but that’s just a small showcase of what’s available. There are about 900 versions of writing styles available.
There will be some style that looks just like your handwriting. Or, there will be some style that really appeals to you, that you’d like to use.
“Everyone utilizes it (Simply Noted) so in an unexpected way,” Elmore said. “One of the most well-known uses has been for Announcements, to cause to notice an occasion, or a difference in area.”
“Clients may utilize us for an essential Thank You note, or they may incorporate a Come Back note and incorporate a limited time code,” he said. “Charities like it since it includes an individual touch.”
“The conceivable outcomes are inestimable,” he said. “The entirety of our clients are either rehash clients or referrals.”
Elmore said that manually written notes can likewise be powerful doing effort to a shiny new business prospect or sending a thank you to a long-term client.
“Particularly as we keep on exploring the business and social ramifications of the COVID pandemic, the additional individual bit of a transcribed letter can go far,” Elmore said.