5 Ways to Make Money on TikTok
#1: Growing accounts and selling them
The first way people are making money from Tik Tok is growing accounts and then selling them.
This is becoming more and more popular in the eCommerce or product space.
Similar to Instagram, you’re going to choose a niche and then go ahead and create entertaining content, ideally content that goes viral to attract that person who would be the ideal customer for your product.
There are already people in this space today who are growing TikTok profiles around a certain interest. Usually it’s a niche topic and they might not have anything to sell, but they’re going to reach out to brands in that industry and sell their TikTok profile to them and people are legit making money this way.
The good news for product brands is once they have that account in their hands, it’s actually fairly easy to sell products.
One way that people are selling products is through TikTok Live. They are launching products while livestreaming or they’re actually holding auctions while live streaming.
And, of course, there is the link in the bio where you can always drive your followers to purchase your product.
So if you’re the type of person to love TikTok, and you just want to grow a following around a certain topic and build that community around a certain topic, go for it and then reach out to those brands who would love to have access to those followers and sell them your account.
The second way people are making money from TikTok is going Live and collecting donations from viewers (just like you can do on other platforms, like Twitch).
I find this feature of TikTok fascinating.
It’s really a built in monetization platform, literally from day one.
From what I’ve seen, here’s how it works:
When you’re a TikTok user, you can go into your profile and purchase something called coins.
For a hundred coins it will cost you $1.39.
Now what do you do with these coins?
When one of your favorite creators is going Live, you can actually send them coins as a way of giving thanks for all of their effort in creating the content they do.
What does the creator do with this coin?
The creator turns the coins into diamonds and those diamonds can be converted into cash via PayPal.
On the Chinese version of TikTok – an app called Douyin – there is a next-level feature similar to this. When creators are Live, they can actually attach a shopping cart to a product they sell. So it’s kinda like QVC or the shopping channel. You can go Live, hold an auction, and people can buy your product while you’re Live through the shopping cart feature.
My guess is this feature is going to come to accounts worldwide sooner rather than later.
#3: Manage influencer campaigns
The third way to make money from TikTok is to manage influencer campaigns.
This isn’t a new idea. There are straight up influencer agencies to serve Instagram influencers already.
The same concept applies to TikTok. You can be the middleman or the broker between a creator on TikTok and a brand who wants to work with that influencer.
From creating the agreement, managing both parties, making sure the deliverables are all met – just being a coordinator – you can charge a service fee to manage campaigns like that.
TikTok as a platform is smart; they actually have an internal influencer program already built in. So if I’m a big brand and I want to reach out to TikTok and say, Hey, this is the space I’m in, what influencers should I work with? I can do that.
The only thing is, I’m going to pay a percentage to TikTok for brokering that agreement.
That’s where you can come in as a service or agency to make that agreement outside of TikTok and help brands save a little bit of money.
#4: Tiktok ads platform
The fourth way you can make money from TikTok is by using their ads platform.
Just like Facebook and Instagram ads, you can Google right now, “TikTok ads” and sign up for access to their ads platform.
It is pretty self-explanatory if you’ve ever run paid traffic before, so if your market’s on TikTok, it might be worth you creating a few ads, putting some budget toward experimenting there and seeing what happens.
Maybe you can sell more of your products through TikTok!
#5: Management services
The fifth way you can make money from TikTok is by offering management services for creators on the app.
Some creators on TikTok have millions of followers and sometimes this happens really fast and overnight for that creator. It’s like having a business land in their lap.
You could step in and offer services to help them with their content strategy, their creative strategy, maybe managing offers and deals that come their way.
So if you have that background in production or storytelling, you could definitely apply that to offering management services to TikTok creators.