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Are you looking for a step-by-step guide to starting a blog?
This page’s step-by-step instructions will show you how to establish a blog in 20 minutes using only basic computer knowledge.
After following this instruction, you will have a lovely blog that you can share with the rest of the world.
This guide is designed just for newcomers. I’ll walk you through each stage, with plenty of photographs and videos to help you understand everything.
If you get stuck or have any questions, just send me a note and I’ll try my best to assist you.
My name is Hezenna, and I’ll show you how to get started blogging right away. Since 2015, I’ve been creating blogs and websites. In that time, I’ve started several blogs of my own and assisted hundreds of others in doing the same.
I understand how frightening and overwhelming it may be to start a blog. This free guide to blogging for beginners will show you how to start blogging with only the most basic computer knowledge. So, whether you’re eight or eighty-eight, you can start your own blog in under 20 minutes.
I’m not ashamed to say that I made a lot of errors when I first started learning how to create a blog. You may learn from my more than a decade of experience to avoid making the same mistakes when starting your own blog. This free guide was developed to help a complete beginner learn how to blog quickly and effortlessly.
So, how do you get started with a blog?
Follow these instructions to learn how to make a blog in around 20 minutes:
How to Start a Blog in 6 Steps
- Pick a blog name. Choose a descriptive name for your blog.
- Get your blog online. Register your blog and get hosting.
- Customize your blog. Choose a free blog design template and tweak it.
- Write & publish your first post. Share your thoughts with the world. The fun part!
- Promote your blog. Get more people to read your blog with the proper marketing.
- Make money blogging. Choose from several options to monetize your blog.
Is it a good idea to start a blog?
One of the common misunderstandings about starting a blog is that you must be a fantastic writer. The opposite could not be further from the truth. People read blogs to obtain a personal viewpoint on topics, thus most bloggers write in a casual, conversational tone.
Many successful bloggers will write about a variety of topics on the same site due to the format.
Furthermore, to have a great blog, you do not need to be an expert on any of the things you write about. Visitors to a cooking blog, for example, don’t want to read a textbook written by a food scientist; they want to hear from someone who has actually made some real food.
To be a successful blogger, you just need one thing: a passion for your subject.
Blogging is, at its core, about sharing your expertise with the rest of the world. It is much easier to create a successful blog if you write about topics that you are enthusiastic about. Your passion will come through and keep your visitors intrigued as long as you write about topics that you actually care about.
So why would you go to the trouble of blogging? There are a few reasons:
- Share your story. A blog allows you to have a voice and be heard. You can share your story with the entire world if you so choose. One of the most common ways blogs are used are as a diary where the blogger writes about their daily experiences so that friends, family, and others can all be a part of their lives.
- Make money from home. Blogging can be quite lucrative if done correctly. The top bloggers in the world obviously earn quite a bit, but even a part-time blogger can expect to make a nice profit if things are done correctly. The best part about it is that blogging is a form of passive income, since you can spend just a few hours a week writing a piece of content and then continue to profit from it long after the the writing is finished. I go into much more detail on how to blog for money later in this guide.
- Recognition for yourself or your business. No, you probably won’t have paparazzi following you around because of your latest post. But a successful blog makes your idea into a reality, and can gain you a ton of recognition in your respective field. Many bloggers are known as experts just because of their blogs, and some have even gotten book and movie deals based on their blogs.
- Find a community. Blogging at its heart is interactive. You write a post and people comment on it. This is a good way to connect with people who are interested in the same things as you are. Blogging allows you to teach these people based on your experience, and it gives you the opportunity to learn from your readers as well.
What is a blog anyway?
In short, a blog is a type of website that focuses mainly on written content, also known as blog posts. In popular culture we most often hear about news blogs or celebrity blog sites, but as you’ll see in this guide, you can start a successful blog on just about any topic imaginable.
Bloggers often write from a personal perspective that allows them to connect directly with their readers. In addition, most blogs also have a “comments” section where visitors can correspond with the blogger. Interacting with your visitors in the comments section helps to further the connection between the blogger and the reader.
This direct connection to the reader is one of the main benefits of starting a blog. This connection allows you to interact and share ideas with other like-minded people. It also allows you to build trust with your readers. Having the trust and loyalty of your readers also opens up the door to making money from your blog, which is something I discuss later in this guide.
The good news is that the internet is exploding with growth right now. More people than ever are online. This explosion in growth means more potential readers for your blog. In short, if you are thinking about starting a blog then there is no better time than right now.
Let’s start your blog!
Step 1: Pick a blog name
If you are not sure what to name your blog, or what topic to blog about, skip to the next section.
If you’ve already got an idea for the name of your blog, you can check to make sure that no one else has already registered it:
How to Choose a Blog Topic & Name
If you don’t have an idea for a name already, the first step is choosing your blog topic.
If you’re not sure what to blog about, there are a few ways to find a good blog topic:
- Life experiences. Everyone has lessons they have learned through life experience. Sharing this knowledge can be incredibly helpful to others in similar situations.
For example, I recently helped a woman start her blog about being a fireman’s wife. She has a lot of experience and knowledge to share with others about this topic, and it has helped her connect with others in similar situations.
Think about the things you have experienced in life. This could be related to your family (example: a blog about being a stay at home mom), work (a blog about experiences dealing with clients), or other life experiences (a blog about dealing with a troubling time such as a disease or divorce, or about a happy time such as preparing for a wedding or a birth of a child).
- A personal blog. A personal blog is a blog all about you. This will include a variety of topics, from things you do on a daily basis, to random thoughts and musings. This is a great way to share your thoughts with the world without having to stick to just one topic.
- Hobbies & passions. Hobbies or other interests you are passionate about are a great place to start. Cooking, travel, fashion, sports, and cars are all classic examples. But even blogs about more obscure hobbies can be successful, since the your audience is literally anyone in the world with the internet.
Once you have a topic it’s time to choose your blog name, also known as your domain name.
A good blog name should be descriptive so that potential visitors can instantly tell what your blog is about just from the name.
If you are blogging about one specific topic then you will definitely want to include that in some way when you pick a domain name. Try not to get hung-up on just one word though. For example, a cooking blog doesn’t necessarily have to have the word “cooking” in it. The words “food”, “recipes”, and “meals” would also let people know that your blog is about cooking.
If you are planning to create a personal blog where you discuss a variety of topics then I recommend using your name, or some variation of it, since your blog is all about you. For example, I own the blog scottchow.com. You can also add your middle name or middle initial if you find your name is already taken. Or you could use a variation like “Scott Chow Blog” or “Blogging with Scott”.
Can’t decide on a good name for your blog? Contact me and I will help you personally (for free)!
Once you have some name ideas you will need to choose a domain extension.
A .com domain extension is the most preferred, but .net or .org work as well. It is also important to note that for the purposes of a blog domain you cannot have any spaces between words. So “Blogging with Scott” becomes bloggingwithscott.com
Step 2: Get your blog online
Now that you’ve got a name picked out it’s time to get your blog online. This might sound hard or technical, but the steps below will walk you right through and make the process easy.
To get your blog up and running you need two things: blog hosting (also known as web hosting) and blogging software. The good news is that these typically come packaged together.
A blog host is a company that stores all of the files for your blog and delivers them to the user when they type in your blog name. You must have a blog host in order to have a blog.
You also need to have the software to build your blog. In this guide, I will be showing you how to build a blog using the WordPress blogging software, because it is the most popular, customizable, and easiest to use.
The web host I recommend, and the one I show you how to use in this guide, is BlueHost. I personally use BlueHost and I recommend them for all new bloggers because:
- They will register your custom domain name for free, making sure no one else can take it.
- They have a 30 day money back guarantee if you are unsatisfied for any reason.
- They offer a free, automatic installation of the WordPress blogging software (which I show you how to use in this guide).
- They offer reliable web hosting that has been recommended by WordPress since 2005 and they currently host over 2 million blogs and websites.
- They have helpful 24/7 customer service via phone or web chat.
Use any BlueHost link on this site to make sure you get the special discount price of $2.75 per month.
Disclosure: BlueHost compensates for The Earnaze when you purchase through this link, so my services are free of charge to you! In fact, if you have any trouble at all setting up a blog with this tutorial, just contact me and I will do it for you (free!).
1. Click here for the special $2.75 per month rate on BlueHost and then click “get started now”.
2. Select your plan. I recommend that beginning bloggers get the basic plan. Click “Select” to choose your plan.
3. Type in your domain name in the left box and then click “next” to start the registration process.
- If you already own a domain name and want to use it for your blog, type your existing domain in the right box and then click “next”. Only use the right box if you have previously paid to register a domain!
4. Fill out your billing details on the registration page.
5. You will also need to choose your hosting package and options.
- Every BlueHost account plan has everything you need to get your blog up and running, including a free custom domain name, easy WordPress installation, web hosting, and custom email addresses (e.g. firstname.lastname@example.org).
- The 36 month package gets you the lowest monthly rate, while the 12 month package has a lower up-front cost.
- I uncheck the boxes next to the package extras except for “Domain Privacy & Protection”. While not strictly necessary, domain privacy keeps your personal information (name, address, phone, email) hidden from the public database of registered domain owners.
6. You will then need to create your BlueHost account and password.
Once you do that you will be taken to an installation helper. Since you are following this tutorial you can just click “Skip this step” on the next few pages to be taken directly to the dashboard.
7. Install the WordPress blogging platform.
Now the system will install WordPress automatically. Once the install is complete click the blue “WordPress” button to be logged-in to the administrator area of your blog.
Having trouble installing your blog? Get help here.
Step 3: Customize your blog
How do I start a blog? You can watch me build and customize a beautiful blog from scratch here:
If you are not already logged-in from the previous step, go to Bluehost.com and click “Login” on the top right to bring up the login screen. You can then login using your domain name and the password you set in the previous step. If you have misplaced your password you can reset it by clicking the “Forgot Password” link.
Once you log-in you will be taken to your BlueHost Portal. From the portal you can click the blue “WordPress” button to be logged-in automatically to your WordPress blog.
Changing your blog design
Once you login you will be in the WordPress dashboard. This is where you can make any changes you want to your blog.
Everyone has a different idea of how they want their blog to look. One of the great things about WordPress is that you can change your entire layout and design with just a few clicks.
In WordPress, blog layouts are known as “Themes”. What is a blog theme? Themes control the entire design of your WordPress blog. To change your theme you are going to click on the “Appearance” tab on the left menu.
You will see several free WordPress themes are already installed on your blog: Twenty Seventeen, Twenty Sixteen, etc. These are well-designed, clean-looking themes that can work for just about any type of blog. In fact, many of the world’s top bloggers use one of these themes.
Unless you have a very specific design in mind for your blog, I suggest you use one of these themes to start with. For our example, let’s use the “Twenty Sixteen” WordPress theme. In order to activate the theme on your blog, hover over the theme and click the “Activate” button. That’s it! You have changed the entire design of your blog with just one click!
If you don’t like any of the themes that are already installed you can easily choose from thousands of other free WordPress themes. To install a new WordPress theme, click on the “Appearance” tab on the left menu and then click “Add New Theme”.
This is the WordPress theme search screen. There are thousands of themes to choose from. You can change your entire design at anytime simply by activating a new WordPress theme. To find a theme you like, I suggest you click on the “Popular” tab and start browsing. When you find one that you like click the blue “Install” button.
Once the theme is installed click “Activate” to activate the theme on your blog. To see your new theme in action, go to your blog and take a look!
Step 4: How to write a new blog post & publish it
Now that your blog is up and running it’s time to actually do some blogging! Let’s create your first piece of content.
Go to the left menu and click on “Posts”.
You will see there is already a post there. This is a default post on every new WordPress blog, and we don’t need it. To delete it click “Trash” just under the post.
To begin writing a new post, click the “Add New” link.
You are now on the post editor screen. Enter the title of your post in the top box and then begin writing your post in the lower box.
If you would like to add a picture to your post, click on the “Add Image” icon and click “Upload” to upload a picture from your computer. You can make adjustments to the picture size on the next screen. When you are ready click “Insert into post” to add the picture.
Once you have finished your post just click the “Publish” button on the top right side of the screen to publish the new post.
Content That Should be on Your Blog
There are two main types of content your blog should provide: static and dynamic content.
Static Content: Your blog should contain a few necessary pages explicitly designed to provide the visitor with the tools they need. The content on these pages is static, meaning – the content doesn’t change, or at least not very often. These are mainly top-level pages that can be accessed via a menu on your blog.
These static content pages should be in place well before you launch your blog to the world.
Important static pages to include:
- About Me (Us) – This page should include a biographical summary of the author(s) as well as a mission statement. Think about the answers to these questions: How did your passion for the subject matter develop? What do you want to convey to the world? What is your ultimate goal?
- Contact Me (Us) – A contact page provides the visitor a place to reach the author which, in turn, provides the visitor with the reassurance that you are a real and reachable author. You can add your physical address, phone number, and custom email address. Or you can utilize a simple contact form to keep your personal identifying information private. You should put links to all of your social media profiles here as well.
Aside from your blog, which is generally introduced on the home/main page, these two all-important pages should be visible on your top (header) menu and easy to access. You can take a look at the top of this page to see how I have these pages included in the header menu.
Other static pages that are equally as important but less commonly thought of are:
- Disclaimer Page: If you intend to monetize your blog, you must describe the ways you intend to generate income. This is an absolute must-have page that should not be overlooked, as per FTC guidelines. For example, if you are discussing and endorsing a product, and stand to profit by linking to the product, this relationship must be disclosed.
- Terms of Service: If your blog is also running a store or selling services, it is a good idea to have a Terms of Service page to lessen your potential liability.
These required static pages are typically linked to in the footer menu of a blog. They should, at the very least, be visible and accessible from the home page. Again, look at the bottom of this page to see how this looks in practice.
There are other static pages you can choose to include depending on what suits your blog and business. Common static page examples are an advertising page to solicit paid advertisements, a donations page, a resource page to direct visitors to your favorite links within your field, and a page for submitting ideas and content.
Dynamic Content: Your dynamic content is your blog and the most important content you have to offer. This is where you, as the creator, will infuse the blog with your brand of informative content that supplies your audience with knowledgeable tips, facts, opinions, and stories. This is how you engage your visitors and keep them coming back for more.
Your blog content should be regularly submitted at specific intervals. Waiting months to create content will never build a following. Posting content weekly and driving traffic to these posts will help build your brand.
How to write great blog content
Each post should be lengthy, informative, and engaging. It’s not always easy to come up with new blog post ideas on a regular basis and you are free to mix up the tone and even the subject matter to keep things lively and interesting. It’s your space, after all. But there are a few elements that each and every piece of content should endeavor to include.
Define the Content: Create an alluring post title that stimulates curiosity and encourages clicks. Use the first paragraph of your post to clearly define the topic of your article and provide a possible hook to keep the reader reading.
The Longer the Better – But Break It Up: The more information and detail you include, the better. But visitors will begin to skim if the content contains lengthy paragraphs a mile long, and will pop out faster than they came in. Visitors enjoy tidbits. Keep your paragraphs short with spaces in between, use lists and standout quotes, use images, and always include headings and sub-headings so that visitors can find what they’re looking for.
Engage The Reader: At the end of each post, a common tactic used to engage visitors is posing a meaningful question to your audience and asking them to reply in the comments. This simple measure can increase engagement tenfold.
Original Content: Your content should always be original. Never plagiarize – you will eventually be called out on it and could even face consequences. Your content should come from your heart, your brain, your knowledge base, and your experience. You can get topic ideas from others in your field, but make sure the content comes from you.
Original Photos: While it is easy to include stock images from free image sites, it is even better to include your own photos and graphic work. Another idea is to take free images and manipulate them with a free photo editor.
Edit Your Work: Your blog content should be sufficiently edited. Nothing says unprofessional like several typographical and grammatical errors. If you need a few refresher courses in grammar, consider using a writing application.
Publishing Your Blog
Even after you have written a post your blog may still be showing a placeholder page.
When you are ready to make your blog public for the first time, just click the “BlueHost” menu at the top left of the menu in your WordPress dashboard then click the blue “Launch” button to remove the placeholder page and launch your blog.
Congratulations! You now know how to start your own blog and publish content!
Step 5: Promote your blog
Creating a well-designed blog and writing great content is just the start. In order to get visitors to your blog you will need spend some time promoting it, especially when you first start.
The strategies below will help get your blog in front of more readers. You don’t need to use every strategy – try out a few and see what works well for you.
Alert Your Inner Circle
The very first people who should become aware of your blog are your inner circle. This includes family, friends, and colleagues within your field. Encourage them to become followers, ask them to mention your new blog, and – most importantly – thank them.
Use Social Media
While you don’t want to overdo it, you still want to create accounts with the “biggies” like Facebook, Twitter, YouTube, Pinterest, and Instagram. You should post a link to your newest content on your accounts, but you can also post relevant news and links to other sources that your readers may find interesting. Don’t forget to use hashtags and engage with your followers!
One of my favorite ways to get visitors to my blog is to post links on my social accounts, like Facebook and Twitter. This is great, because not only do your friends see the link, but if your friends share the link with their friends it automatically multiplies your visitors. If you have created high-quality content on your blog then social media is a way for your blog to go viral.
Comment on Other Blogs
Find other blogs in your community and engage with them. Using the comment section, introduce yourself and leave engaging and constructive comments. Many will allow you to leave a link to your blog. After creating relationships with prominent bloggers in your community, you will find yourself within their ranks quickly.
Engage with Your Visitors
When your readers leave comments on your posts, always engage with them. Reply to their comments and questions, give them “likes” and affirmations. When it is obvious that the author cares about his/her community and readership, visitors are naturally encouraged to return.
Collaborate with other bloggers
Become enmeshed in your blogging community by collaborating with respected members of your field. Collaborating includes guest posting, promoting each other’s blogs and products, and regularly interacting through comments and social media.
Post content regularly. Create an editorial calendar and stick to it. A good blogger posts at least once per. If you have long lapses between posts, your followers will drop off and your growth will be severely hampered. It’s not easy to post on a schedule, but it’s something you absolutely must stick to.
Create an Email List
In addition to getting new visitors to your blog, you will also want to make sure your current visitors are coming back. This is where email marketing plays a big role. By collecting the email addresses of your visitors (with their permission of course), you can then notify them when you post new content on your blog. This keeps people coming back to your blog, which not only gives you more readers over time, it also allows you to build a closer relationship with your visitors.
Optimize your blog for search engines
You want your blog to appear in search results as soon as possible.
Google: Sign up for a Google Webmaster account and open the Search Console. To add your blog, click “Add Property” and follow the steps to add your blog.
Bing: Sign up for a Bing Webmaster account and add your blog.
Submitting your blog is the first step in process known as search engine optimization (SEO).
Keep in mind that with a brand new blog your traffic will be minimal to start with. However, this will change over time as long as you continue to add informative and relevant content on a regular basis.
To optimize this process, each page of your blog should include these fundamental elements:
- Header Tags: Section headings and subheadings should be wrapped in header tags. To do this, click on the left item of the block you are writing in and change it to “Heading”. You can then choose from H1, H2, H3, etc.
- Categorization: Your content should be clearly categorized into specific and relevant categories. In the post editor screen, click on “Document” on the right menu, and then go down to “Categories” and “Add New Category”.
- Permalinks: Each blog post “slug” is the end portion of the URL. You want to make sure each post has a defined slug and doesn’t end with an article number. You can easily change this in your WordPress dashboard by going to “Settings” -> “Permalinks”. Select the “Post Name” option and click “Save Changes”
There are many more factors relating to consider, such as installing something like the Yoast WordPress plugin, but these are the big ones that will help improve your search rankings sooner rather than later.
Step 6: Make money from your blog
Once you have put in the effort of creating great blog content and promoting your blog, making money from your blog is actually the easy part.
Blogs have the potential to be extremely lucrative, but don’t assume that you’re going to start making money in the first week, or even in the first month. It could take six months to a year to start seeing a steady stream of income. Blogging takes work and dedication, but once you develop a large enough audience, there are several methods you can employ to monetize your blog.
Sell advertising space
Once you have a popular blog, advertisers will be hounding you for the opportunity to advertise. The best way to take advantage of this situation is to use Google Adsense. Google finds the advertisers for you and all you have to do is place the Google Adsense code on your blog to start running ads. Google Adsense takes all of the hard work out of the process and just cuts you a check.
Sell affiliate products
An affiliate program is a commission-based way to advertise. When one of your readers clicks on a link on your blog, they get sent to an advertiser’s site and you earn a commission if they purchase. Affiliate links are a nice way to earn income through the use of product reviews. However, you must remember to disclose that you are an affiliate for the product.
Selling Products and Services
Selling your own products and services directly on your blog is a great way to increase your income. As your blog grows and you begin to see a wide audience, your products and services will begin to sell themselves.
Use the sidebar of your blog to increase the visibility of what you sell using visual images and a link to your storefront page.
Sell digital downloads
Ebooks, video tutorials, and e-courses are the most commonly consumed digital materials sold by bloggers. With little to no overhead and no shipping costs, you can keep the price low and inviting.
If you are extremely knowledgeable in your field, an ebook can practically write itself. Give it a try, you might surprise yourself!
Another way to monetize is by creating membership options on your blog. This allows you to offer members more exclusive content only available with a paid membership. For example, you could offer unlimited downloads of digital goods, free consultations, a private network or forum where community members can mix and mingle, and private content available to members only.
There are many ways a blog can capitalize on popularity and traffic. Choosing the way you monetize from your blog depends on your goals and the purpose of your blog. Those who are selling services, physical goods, and digital goods, for example, may not want to participate in affiliate programs where traffic could be lost to another site.
Need more help?
I hope this guide has answered any questions you had on how to start your blog,
Contact me if you have any issues at all and I will personally respond to your email.
The step-by-step guide on this site should give you everything you need to get started, but if you run into some issues, or just want some personalized advice, please do not hesitate to contact me at any time. Blogging is my passion, and I would love to talk with you about it!