It’s the fast-food chain’s first celebrity-named meal since Michael Jordan’s in 1992.
Beginning today, you can stroll into any McDonald’s in the United States (or move up to the drive-through during the ones that despite everything haven’t re-opened their lounge areas), request a Travis Scott dinner and, apparently, the individual taking your request will hear what you’re saying.
From Tuesday, September 8 through Sunday, October 4, McDonald’s areas all through the nation will offer a combo including three of the rapper’s preferred menu things. Each $6 Travis Scott supper includes a Quarter Pounder with Cheese heaped high with bacon and lettuce (“Travis’ go-to garnishes,” the organization says), a medium request of fries with a side of BBQ sauce, and a Sprite.
“Everybody has a most loved McDonald’s feast, regardless of what your identity is,” Morgan Flatley, McDonald’s U.S. Head Marketing Officer, said in an announcement. “Travis is a genuine McDonald’s fan having grown up visiting our eateries in Houston, also one of the greatest melodic acts and social symbols on the planet.”
Scott and McDonald’s are likewise “investigating chances to help beneficent associations” through their organization, despite the fact that the subtleties of those gifts have not yet been disclosed.
The Astroworld whiz has likewise supposedly planned some “custom attire” for McDonald’s group individuals. As of this composition, McD’s is dropping the Cactus Jack merchandise (Cactus Jack is Scott’s moniker and his record name) through the McDonald’s application; a catch on the home screen permits clients to “Check the Drop,” which sends them to Travis Scott website.
Last year, Scott partnered with Nike to release a limited edition ‘Cactus Jack’ Air Force 1, so the multi-talented Texan already has some legit design cred. This isn’t his first food-related collab either: he previously teamed up with General Mills for a special $50-per-box edition of Reese’s Puffs. The cereal was exactly the same, but Scott designed the packaging… and it all sold out in 30 seconds.
Not everyone is quite as hyped about this McPartnership. According to Restaurant Business News, some franchisees were concerned about the content of Scott’s lyrics, while two-thirds of the franchisees who were surveyed about the collaboration reported that they were “opposed” to it. (But one restaurant industry consultant said that McDonald’s undoubtedly “vetted Scott properly” before deciding to sell his signature combo.)
This is the first time in almost 30 years that McDonald’s has offered a meal named for a celebrity. In 1992, it served the McJordan Meal –– named for Michael Jordan, obvs –– at its restaurants in and around Chicago.
The McJordan involved a Quarter Pounder with Cheese topped with bacon and a special BBQ sauce, an order of fries, and a drink which, uh, honestly sounds a lot like the Travis Scott meal.
Maybe in another 30 years, McDonald’s can find a celebrity who wants to customize a Big Mac.